Brits continue to donate to charity despite economic pressures

Despite personal financial pressures, one in five Brits have donated to charity in the past three months, a major study has revealed.

The research, published by YouGov Profiles, will reassure charities who may have been planning for a dramatic drop in income as a result of the Covid-19 pandemic.

According to the poll of 83,000 adults, around one in five – or approximately 21 per cent – had donated to charity since the beginning of lockdown.

Donators were generally older, however, with over-55s making 48 per cent of all contributions. Females were also more likely to donate than males, with women making 54 per cent of all donations.

When looking deeper at individual donations, the study found that participants were more likely to give money as a one-off contribution to charity (51 per cent), rather than as part of a regular recurring donation (43 per cent). The remaining 11 per cent were grouped as “ad hoc donations”.

Unsurprisingly, charities with health and medicine objectives benefitted the most throughout the pandemic, receiving almost a third (30 per cent) of all donations over the period observed. They were followed by animal charities (27 per cent) and children’s charities (20 per cent).

The research comes shortly after the National Council for Voluntary Organizations (NCVO) warned that charity donations were “likely to fall” as the pandemic hits the public’s pockets.

In total, the study suggests that charities could face a shortfall of around £12.4 billion in income, representing a fall of 24 per cent.

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