The Charity Finance Group (CFG) is working with technology companies to innovate the Gift Aid claiming experience to unlock “millions of pounds” in unclaimed relief.
The move was announced on Gift Aid Awareness Day last week when it was revealed that the sector loses more than £560 million a year in unclaimed relief.
According to the announcement, a coalition of stakeholders – including tech firms and academics and charities such as Cancer Research UK and Sue Ryder – will work together to design a digital system for making Gift Aid payments, removing the “clunky administrative processes” which act as a barrier to some giving.
Small charities have also been invited to take advantage of a raft of new resources, including a dedicated helpline for members of the Association of Independent Museums and a new CFG Guide to Gift Aid, to unlock Gift Aid relief.
Commenting on the initiative, Caron Bradshaw, CFG CEO, said: “CFG’s third Gift Aid Awareness Day is set against a backdrop of the Covid-19 pandemic and significantly reduced income for the sector. It is more important than ever that we raise awareness of Gift Aid and encourage donors to #TickTheBox.”
The CFG has previously called on the Government to temporarily increase Gift Aid relief to support struggling charities during the coronavirus crisis. Under the proposed measures, Gift Aid would be raised from 20 to 25 per cent and that the Small Donations Scheme that makes claiming Gift Aid easier for small charities would be extended to even more organisations.
Ms Bradshaw added: “Civil society is now under enormous pressure to do much more with even less. We must do all we can to maximise this important tax relief and urge government to temporarily increase the level of Gift Aid. This would go a long way towards ensuring our never more needed sector can continue to meet the needs of the millions of people who use our critical services and expertise.”
For help and advice claiming Gift Aid, please get in touch with our expert team today.