Charity unveils new name and image following merger

A prominent UK charity has unveiled a new name and brand image following a successful merger with a fellow not-for-profit organisation last year.

Addiction charity Alcohol Concern, which is perhaps best known as the organisation behind ‘Dry January’, has rebranded itself as Alcohol Change UK following its tie-up with Alcohol Research UK back in April 2017.

The new entity will aim to improve public understanding of the policies and regulations surrounding alcohol consumption, as well as hoping to encourage a shift in drinking ‘norms’ and behaviour across the country.

Furthermore, it will also offer improved support networks and treatment to anyone thought to be at risk of alcohol-related harm – something the NHS estimates affects more than 7,000 people in the UK.

Professor Alan Maryon-Davis, the charity’s Chair of Trustees, said: “This is a truly exciting time to be launching our new merged charity. There is growing recognition that society’s relationship with alcohol needs to change and that more and better support is needed for people whose lives are blighted by drink.”

Nigel Fry, General Practice Partner at Milsted Langdon, said: “Mergers and acquisitions can provide great opportunities for businesses, charities and other organisations to reinvent themselves as a new brand, while simultaneously increasing in size and extending their reach.

“Nevertheless, it is absolutely vital to plan ahead and seek specialist advice from an early stage to ensure the deal runs smoothly.”

For more information about how Milsted Langdon can help, please contact Nigel at nfry@milstedlangdon.co.uk or by calling 01823 445 566.  

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