Oxfam bucks high street trend as charity shop sales soar

In what has been described as the “worst-ever year” for retail, one charity shop has bucked the trend and posted record sales.

According to Oxfam, retail sales jumped by seven per cent over the festive period, representing an eight-year high for the organisation.

The charity’s latest trading update shows that high street sales in the week to Christmas were the highest since 2011 after generating more than £19.3 million in revenue.

Sales in the charity’s online shop, meanwhile, also increased by 11 per cent over the same period, marking the organisation’s best Christmas performance in eight years.

Despite a torrid year for both the high street and the charity’s global reputation, today’s sales figures suggest unwavering sentiment for charitable giving and sustainability.

According to Oxfam, its range of ethically sourced and sustainable new products “helped drive the growth” of high street sales, while anti-plastic and environmentally friendly festive products, such as recycled gift wrap, enticed consumers into its stores.

The average value of sales also rose, with shoppers typically purchasing £6.96 of goods each.

Commenting on the figures, Andrew Horton, Oxfam’s Trading Director said: “Shoppers are more and more discerning, thinking carefully about how they spend their money. Oxfam offers an affordable, ethical and sustainable alternative to other outlets. Our products are good quality and do good too.”

The figures come as the British Retail Consortium (BRC) reports falling sales in November and December, citing 2019 as “the worst year on record” for high streets.

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