The Bear Grylls effect

A shift in trends at UK holiday parks is just around the corner, thanks to Bear Grylls’ newly-released Manifesto for Children. That’s according to In2Action; the company behind activities at destinations such as Center Parcs and Hoseasons.

Published in February 2015, Manifesto for Children suggests that youngsters should take outdoor classes, climb mountains and be banned from computer games.

George Ross, managing director of In2Action, says that the launch of the book is likely to have a knock-on effect on the type of activities that holidaymakers demand from holiday parks over the summer. He commented: “A couple of years ago when The National Trust released its list of ‘11 things to do before you’re 11’ we saw a real shift in popularity of those kinds of activities.

“The campaign encouraged young people to have traditional outdoors fun such as skimming stones and climbing in trees and that really resonated with UK holidaymakers. At the time we worked with our customers to adapt their activity programmes and helped them to swiftly capitalise on that trend.

“Now, we’re predicting that Bear Grylls’ manifesto, particularly coupled with his new survival programme, will see a resurgence of interest for outdoor activities including orienteering and high ropes.

“The most successful UK holiday parks and hotels are the ones that have their fingers on the pulse of consumer trends and are able to adapt their activities provision to take advantage of them.”

Long-term strategic planning is a key step to holiday rental businesses maximising performance and reaching their full potential. Milsted Langdon’s specialists will work with you to identify where you are now and where you want to be in the future, as well as defining your objectives and the actions you need to achieve them. We can help with issues including cash flow projections and forecasting to support proposals for funding for new developments and assist in raising finance. For more information, please contact us.

Posted in Caravans.